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- Author: Jules Goddard, Tony Eccles
- Publisher: Profile
- Year: 2012
- Pages: 142
- ISBN: 9781847658210
- ISBN-10: 1847658210
- ISBN-13: 9781847658210
- Format: ePub
- Language: English
Reviews
Description
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
- Author: Jules Goddard, Tony Eccles
- Publisher: Profile
- Year: 2012
- Pages: 142
- ISBN: 9781847658210
- ISBN-10: 1847658210
- ISBN-13: 9781847658210
- Format: ePub
- Language: English English
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
Reviews