26,19 €
The Truth About Innovation
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The Truth About Innovation
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26,19 €
'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more.
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- Author: Max McKeown
- Publisher: Pearson HigherEducation
- Year: 2011
- Pages: 264
- ISBN: 9780273719137
- ISBN-10: 0273719130
- ISBN-13: 9780273719137
- Format: PDF
- Language: English
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Description
'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more.
- Author: Max McKeown
- Publisher: Pearson HigherEducation
- Year: 2011
- Pages: 264
- ISBN: 9780273719137
- ISBN-10: 0273719130
- ISBN-13: 9780273719137
- Format: PDF
- Language: English English
'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more.
Reviews