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- Author: Franziska Krüger
- Publisher: Gabler, Betriebswirt.-Vlg
- Year: 2016
- ISBN: 9783658125578
- ISBN-10: 3658125578
- ISBN-13: 9783658125578
- Format: PDF
- Language: English
The Influence of Culture and Personality on Customer Satisfaction (e-book) (used book) | bookbook.eu
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Description
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
"
- Author: Franziska Krüger
- Publisher: Gabler, Betriebswirt.-Vlg
- Year: 2016
- ISBN: 9783658125578
- ISBN-10: 3658125578
- ISBN-13: 9783658125578
- Format: PDF
- Language: English English
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
"
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