130,49 €
The Impact of Culture on Relationship Marketing in International Services
The Impact of Culture on Relationship Marketing in International Services
  • Sold out
The Impact of Culture on Relationship Marketing in International Services
The Impact of Culture on Relationship Marketing in International Services
El. knyga:
130,49 €
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
0

The Impact of Culture on Relationship Marketing in International Services (e-book) (used book) | bookbook.eu

Reviews

(4.00 Goodreads rating)
Rate it too! All reviews

Description

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.

130,49 €
Log in and for this item
you will receive 1,30 Book Euros! ?

Electronic book:
Delivery after ordering is instant! Intended for reading only on a computer, tablet or other electronic device.

Lowest price in 30 days: 130,49 €

Lowest price recorded: Price has not changed


The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.

Reviews

  • No reviews
0 customers have rated this item.
5
0%
4
0%
3
0%
2
0%
1
0%
(will not be displayed)