138,99 €
The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior
The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior
  • Sold out
The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior
The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior
El. knyga:
138,99 €
Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generatin…
0

The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior (e-book) (used book) | bookbook.eu

Reviews

(4.00 Goodreads rating)
Rate it too! All reviews

Description

Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on her findings, she provides an overview for marketing managers on how to effectively design and manage Cause-Related Marketing programs.

138,99 €
Log in and for this item
you will receive 1,39 Book Euros! ?

Electronic book:
Delivery after ordering is instant! Intended for reading only on a computer, tablet or other electronic device.

Lowest price in 30 days: 138,99 €

Lowest price recorded: Price has not changed


Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on her findings, she provides an overview for marketing managers on how to effectively design and manage Cause-Related Marketing programs.

Reviews

  • No reviews
0 customers have rated this item.
5
0%
4
0%
3
0%
2
0%
1
0%
(will not be displayed)