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- Author: Anne-Kathrin Müller
- Publisher: GRIN Verlag
- Year: 2005
- Pages: 18
- ISBN: 9783638366335
- ISBN-10: 3638366332
- ISBN-13: 9783638366335
- Format: PDF
- Language: English
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Description
Research Paper (undergraduate) from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, 1 entries in the bibliography, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product - the Bond-A-Matic. These decisions have a strong impact on Loctite's other divisions, products, distribution channels and salesforce, and the existing marketing plan.
- Author: Anne-Kathrin Müller
- Publisher: GRIN Verlag
- Year: 2005
- Pages: 18
- ISBN: 9783638366335
- ISBN-10: 3638366332
- ISBN-13: 9783638366335
- Format: PDF
- Language: English English
Research Paper (undergraduate) from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, 1 entries in the bibliography, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product - the Bond-A-Matic. These decisions have a strong impact on Loctite's other divisions, products, distribution channels and salesforce, and the existing marketing plan.
Reviews