Statistics for Marketing and Consumer Research (e-book) (used book) | bookbook.eu

Mario Mazzocchi

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.

The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:

- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)

- 136 multiple choice questions for tests

This is augmented by in-depth discussion of topics including:

- Sampling

- Data management and statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

126,99 €

Electronic book:
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Author: Mario Mazzocchi
Publisher: Sage Publications
Year: 2008
Pages: 432
ISBN: 9781446204016
ISBN-10: 1446204014
ISBN-13: 9781446204016
Format: PDF
Language: English English

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