91,29 €
Solomon: Consumer Behaviour_p7
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Solomon: Consumer Behaviour_p7
El. knyga:
91,29 €
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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- Author: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
- Publisher: Pearson HigherEducation
- Year: 2019
- Pages: 648
- ISBN: 9781292245461
- ISBN-10: 1292245468
- ISBN-13: 9781292245461
- Format: PDF
- Language: English
Solomon: Consumer Behaviour_p7 (e-book) (used book) | bookbook.eu
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Description
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
- Author: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
- Publisher: Pearson HigherEducation
- Year: 2019
- Pages: 648
- ISBN: 9781292245461
- ISBN-10: 1292245468
- ISBN-13: 9781292245461
- Format: PDF
- Language: English English
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Reviews