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- Author: Bertil Hultén
- Publisher: Sage Publications
- Year: 2020
- Pages: 240
- ISBN: 9781526485977
- ISBN-10: 1526485974
- ISBN-13: 9781526485977
- Format: ePub
- Language: English
Reviews
Description
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
- Author: Bertil Hultén
- Publisher: Sage Publications
- Year: 2020
- Pages: 240
- ISBN: 9781526485977
- ISBN-10: 1526485974
- ISBN-13: 9781526485977
- Format: ePub
- Language: English English
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Reviews