68,99 €
Search Analytics for Your Site
Search Analytics for Your Site
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Search Analytics for Your Site
Search Analytics for Your Site
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68,99 €
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their n…
  • Publisher:
  • Year: 2011
  • Pages: 224
  • ISBN: 9781933820040
  • ISBN-10: 1933820047
  • ISBN-13: 9781933820040
  • Format: ePub
  • Language: English

Search Analytics for Your Site (e-book) (used book) | bookbook.eu

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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

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  • Author: Louis Rosenfeld
  • Publisher:
  • Year: 2011
  • Pages: 224
  • ISBN: 9781933820040
  • ISBN-10: 1933820047
  • ISBN-13: 9781933820040
  • Format: ePub
  • Language: English English

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

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