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- Author: George J Avlonitis, Paulina Papastathopoulou
- Publisher: Sage Publications
- Year: 2006
- Pages: 280
- ISBN: 9781847878021
- ISBN-10: 1847878024
- ISBN-13: 9781847878021
- Format: PDF
- Language: English
Product and Services Management (e-book) (used book) | bookbook.eu
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Description
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
- Author: George J Avlonitis, Paulina Papastathopoulou
- Publisher: Sage Publications
- Year: 2006
- Pages: 280
- ISBN: 9781847878021
- ISBN-10: 1847878024
- ISBN-13: 9781847878021
- Format: PDF
- Language: English English
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
Reviews