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- Author: Sebastian Plappert
- Publisher: GRIN Verlag
- Year: 2010
- Pages: 8
- ISBN: 9783640664672
- ISBN-10: 3640664671
- ISBN-13: 9783640664672
- Format: ePub
- Language: English
Plappert, S: Online advertising as transnational communicati (e-book) (used book) | bookbook.eu
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Description
Essay from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: C, Macquarie University, course: ICOM 817 Transnational Communication, language: English, abstract: Emanating from the advertising industry's perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.
- Author: Sebastian Plappert
- Publisher: GRIN Verlag
- Year: 2010
- Pages: 8
- ISBN: 9783640664672
- ISBN-10: 3640664671
- ISBN-13: 9783640664672
- Format: ePub
- Language: English English
Essay from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: C, Macquarie University, course: ICOM 817 Transnational Communication, language: English, abstract: Emanating from the advertising industry's perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.
Reviews