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- Author: Marian Salzman, Ira Matathia
- Publisher: St. Martin's Publishing Group
- Year: 2015
- Pages: 320
- ISBN: 9781250086334
- ISBN-10: 1250086337
- ISBN-13: 9781250086334
- Format: ePub
- Language: English
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Description
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
- Author: Marian Salzman, Ira Matathia
- Publisher: St. Martin's Publishing Group
- Year: 2015
- Pages: 320
- ISBN: 9781250086334
- ISBN-10: 1250086337
- ISBN-13: 9781250086334
- Format: ePub
- Language: English English
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
Reviews