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- Author: Sebastian Meyer
- Publisher: GRIN Verlag
- Year: 2007
- Pages: 19
- ISBN: 9783638726351
- ISBN-10: 3638726355
- ISBN-13: 9783638726351
- Format: ePub
- Language: English
Meyer, S: Entering the Swedish market: The Karstadt GmbH cas (e-book) (used book) | bookbook.eu
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Description
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, 20 entries in the bibliography, language: English, abstract: As one of Europe's oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work
- Author: Sebastian Meyer
- Publisher: GRIN Verlag
- Year: 2007
- Pages: 19
- ISBN: 9783638726351
- ISBN-10: 3638726355
- ISBN-13: 9783638726351
- Format: ePub
- Language: English English
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, 20 entries in the bibliography, language: English, abstract: As one of Europe's oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work
Reviews