84,89 €
McQuail's Media and Mass Communication Theory
McQuail's Media and Mass Communication Theory
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McQuail's Media and Mass Communication Theory
McQuail's Media and Mass Communication Theory
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84,89 €
New to this edition: • Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined. • An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. • Further discussion of what we want and expect of media and society in all chapters. • New and revised mate…
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New to this edition: • Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined. • An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication.

• Further discussion of what we want and expect of media and society in all chapters.

• New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.

A vitally important for all students of Media and Mass Communication in the 21st century.
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New to this edition: • Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined. • An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication.

• Further discussion of what we want and expect of media and society in all chapters.

• New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.

A vitally important for all students of Media and Mass Communication in the 21st century.

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