79,79 €
Marketing to the Ageing Consumer
Marketing to the Ageing Consumer
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Marketing to the Ageing Consumer
Marketing to the Ageing Consumer
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79,79 €
Understand the impact of a global ageing population on how products are bought, and the effect this has on howato market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Marketing to the Ageing Consumer (e-book) (used book) | bookbook.eu

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Understand the impact of a global ageing population on how products are bought, and the effect this has on howato market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

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Understand the impact of a global ageing population on how products are bought, and the effect this has on howato market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

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