65,99 €
Marketing Through Turbulent Times
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Marketing Through Turbulent Times
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65,99 €
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
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- Author: J. Darroch
- Publisher: Springer-Verlag GmbH
- Year: 2014
- Pages: 193
- ISBN: 9780230251182
- ISBN-10: 0230251188
- ISBN-13: 9780230251182
- Format: PDF
- Language: English
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Description
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
- Author: J. Darroch
- Publisher: Springer-Verlag GmbH
- Year: 2014
- Pages: 193
- ISBN: 9780230251182
- ISBN-10: 0230251188
- ISBN-13: 9780230251182
- Format: PDF
- Language: English English
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Reviews