82,59 €
Marketing Strategy and Competitive Positioning, 7th Edition
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Marketing Strategy and Competitive Positioning, 7th Edition
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82,59 €
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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- Author: Graham Hooley, Brigitte Nicoulaud, John Rudd, Nick Lee
- Publisher: Pearson HigherEducation
- Year: 2019
- Pages: 616
- ISBN: 9781292276571
- ISBN-10: 1292276576
- ISBN-13: 9781292276571
- Format: PDF
- Language: English
Marketing Strategy and Competitive Positioning, 7th Edition (e-book) (used book) | bookbook.eu
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Description
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
- Author: Graham Hooley, Brigitte Nicoulaud, John Rudd, Nick Lee
- Publisher: Pearson HigherEducation
- Year: 2019
- Pages: 616
- ISBN: 9781292276571
- ISBN-10: 1292276576
- ISBN-13: 9781292276571
- Format: PDF
- Language: English English
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Reviews