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- Author: Jenny Haberer
- Publisher: GRIN Verlag
- Year: 2010
- Pages: 23
- ISBN: 9783640736256
- ISBN-10: 3640736257
- ISBN-13: 9783640736256
- Format: PDF
- Language: English
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Description
Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Anglia Ruskin University, language: English, abstract: Friends Provident plc is the holding company of the Friends Provident Group and is a constituent of the FTSE 100 Index since its demutualization in 2001. This report is a potential marketing plan for Friends Provident Life and Pension Limited (FPLP). Marketing Theory is applied to a real case, as such it proofs a good example of how marketing planning is undertaken in practice.
- Author: Jenny Haberer
- Publisher: GRIN Verlag
- Year: 2010
- Pages: 23
- ISBN: 9783640736256
- ISBN-10: 3640736257
- ISBN-13: 9783640736256
- Format: PDF
- Language: English English
Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Anglia Ruskin University, language: English, abstract: Friends Provident plc is the holding company of the Friends Provident Group and is a constituent of the FTSE 100 Index since its demutualization in 2001. This report is a potential marketing plan for Friends Provident Life and Pension Limited (FPLP). Marketing Theory is applied to a real case, as such it proofs a good example of how marketing planning is undertaken in practice.
Reviews