Marketing Management Essentials You Always Wanted To Know (Second Edition) (e-book) (used book) | bookbook.eu

Description

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing:


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An overview of marketing and marketing management


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Creating a strategic marketing plan


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Performing market research


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Creating and maintaining customer relationships and customer

value




Marketing

Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles.

The series addresses every aspect of business from HR to finance, marketing,

and operations. Each book includes fundamentals, important concepts, and

well-known principles, as well as practical applications of the subject matter.



About

the Series





Marketing Management

Essentials You Always Wanted To Know is

part of Self-Learning Management Series that helps working professionals moving

into management roles. This Self-Learning Management Series intends to give a

jump start to working professionals, whose job roles demand to have the

knowledge imparted in a B-school but haven't got a chance to visit one. This

series is designed to address every aspect of business from HR to Finance to

Marketing to Operations, be it any industry. Each book includes basic

fundamentals, important concepts, standard and well-known principles as well as

practical ways of application of the subject matter. The distinctiveness of the

series lies in that all the relevant information is bundled in a compact form

that is very easy to interpret.






About Vibrant Publishers





Vibrant Publishers is focused on presenting the

best texts for learning about technology and business as well as books for test

preparation. Categories include programming, operating systems and other texts

focused on IT. In addition, a series of books helps professionals in their own

disciplines learn the business skills needed in their professional growth.




Vibrant Publishers has a standardized test

preparation series covering the GMAT, GRE and SAT, providing ample study and

practice material in a simple and well organized format, helping students get

closer to their dream universities.