96,19 €
Marketing and American Consumer Culture
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Marketing and American Consumer Culture
El. knyga:
96,19 €
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
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- Author: Arthur Asa Berger
- Publisher: Springer-Verlag GmbH
- Year: 2016
- ISBN: 9783319473284
- ISBN-10: 331947328X
- ISBN-13: 9783319473284
- Format: PDF
- Language: English
Reviews
Description
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
- Author: Arthur Asa Berger
- Publisher: Springer-Verlag GmbH
- Year: 2016
- ISBN: 9783319473284
- ISBN-10: 331947328X
- ISBN-13: 9783319473284
- Format: PDF
- Language: English English
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Reviews