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- Publisher: Gruyter, de Saur
- Year: 2008
- Pages: 382
- ISBN: 9783598440267
- ISBN-10: 359844026X
- ISBN-13: 9783598440267
- Format: PDF
- Language: English
Library Management and Marketing in a Multicultural World (e-book) (used book) | bookbook.eu
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Description
This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world.
Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
- Publisher: Gruyter, de Saur
- Year: 2008
- Pages: 382
- ISBN: 9783598440267
- ISBN-10: 359844026X
- ISBN-13: 9783598440267
- Format: PDF
- Language: English English
This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world.
Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
Reviews