International Marketing and Export Management (e-book) (used book) | bookbook.eu

Description

International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.

 

The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

The full text downloaded to your computer

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The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.