82,59 €
Innovation Management
Innovation Management
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Innovation Management
Innovation Management
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82,59 €
Innovation Management, by Pervaiz Ahmed and Charles Shepherd, provides an holistic and integrated coverage of the major issues and challenges of managing innovation to achieve business success. Authoritative and rigorous in its coverage and richly supported throughout by real world examples and case studies from Europe and the wider world, this book will equip the reader with a firm and applied knowledge of this important subject. The key features are: comprehensive - within an integrative stru…

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Innovation Management, by Pervaiz Ahmed and Charles Shepherd, provides an holistic and integrated coverage of the major issues and challenges of managing innovation to achieve business success. Authoritative and rigorous in its coverage and richly supported throughout by real world examples and case studies from Europe and the wider world, this book will equip the reader with a firm and applied knowledge of this important subject. The key features are: comprehensive - within an integrative structure of context, strategies, systems and processes, this book addresses all aspects of innovation management and the links between the various stages; managerial approach - a pragmatic approach ensures that the focus is on key questions facing today's managers.

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Innovation Management, by Pervaiz Ahmed and Charles Shepherd, provides an holistic and integrated coverage of the major issues and challenges of managing innovation to achieve business success. Authoritative and rigorous in its coverage and richly supported throughout by real world examples and case studies from Europe and the wider world, this book will equip the reader with a firm and applied knowledge of this important subject. The key features are: comprehensive - within an integrative structure of context, strategies, systems and processes, this book addresses all aspects of innovation management and the links between the various stages; managerial approach - a pragmatic approach ensures that the focus is on key questions facing today's managers.

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