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- Author: Jay Conrad Levinson, Shel Horowitz
- Publisher: Morgan James Publishing
- Year: 2020
- Pages: 386
- ISBN: 9781630476595
- ISBN-10: 1630476595
- ISBN-13: 9781630476595
- Format: ePub
- Language: English
Guerrilla Marketing to Heal the World (e-book) (used book) | bookbook.eu
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Description
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
- Author: Jay Conrad Levinson, Shel Horowitz
- Publisher: Morgan James Publishing
- Year: 2020
- Pages: 386
- ISBN: 9781630476595
- ISBN-10: 1630476595
- ISBN-13: 9781630476595
- Format: ePub
- Language: English English
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
Reviews