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- Author: Christine K. Volkmann, Kim Oliver Tokarski, Marc Grünhagen
- Publisher: Gabler, Betriebswirt.-Vlg
- Year: 2010
- ISBN: 9783834987525
- ISBN-10: 3834987522
- ISBN-13: 9783834987525
- Format: PDF
- Language: English
Entrepreneurship in a European Perspective (e-book) (used book) | bookbook.eu
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Description
This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
- Author: Christine K. Volkmann, Kim Oliver Tokarski, Marc Grünhagen
- Publisher: Gabler, Betriebswirt.-Vlg
- Year: 2010
- ISBN: 9783834987525
- ISBN-10: 3834987522
- ISBN-13: 9783834987525
- Format: PDF
- Language: English English
This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
Reviews