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- Author: Hans-Georg Häusel
- Publisher: Haufe Lexware GmbH
- Year: 2013
- Pages: 230
- ISBN: 9783648040867
- ISBN-10: 3648040863
- ISBN-13: 9783648040867
- Format: ePub
- Language: English
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Description
Details matter! Hans-Georg Häusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one.
- Author: Hans-Georg Häusel
- Publisher: Haufe Lexware GmbH
- Year: 2013
- Pages: 230
- ISBN: 9783648040867
- ISBN-10: 3648040863
- ISBN-13: 9783648040867
- Format: ePub
- Language: English English
Details matter! Hans-Georg Häusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one.
Reviews