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Description
Assuming no prior knowledge of economics this text should be suitable for one- or two-semester courses in managerial economics and related courses in business, organization or management. The focus of the text is on the analysis of organizations from an economic perspective. The text explains in a non-technical way, the behavioural theory of the firm, agency theory, transaction cost economics and recent economic contributions to strategic management and evolutionary theory. The third edition of this text has been updated, with stronger coverage of the Internet whilst retaining its student-friendly, step-by-step approach.
Assuming no prior knowledge of economics this text should be suitable for one- or two-semester courses in managerial economics and related courses in business, organization or management. The focus of the text is on the analysis of organizations from an economic perspective. The text explains in a non-technical way, the behavioural theory of the firm, agency theory, transaction cost economics and recent economic contributions to strategic management and evolutionary theory. The third edition of this text has been updated, with stronger coverage of the Internet whilst retaining its student-friendly, step-by-step approach.
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