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- Publisher: Gabler, Betriebswirt.-Vlg
- Year: 2012
- ISBN: 9783834969767
- ISBN-10: 3834969761
- ISBN-13: 9783834969767
- Format: PDF
- Language: English
Diversity in European Marketing (e-book) (used book) | bookbook.eu
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Description
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
- Publisher: Gabler, Betriebswirt.-Vlg
- Year: 2012
- ISBN: 9783834969767
- ISBN-10: 3834969761
- ISBN-13: 9783834969767
- Format: PDF
- Language: English English
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Reviews