Design Method, The (e-book) (used book) | Karjaluoto Eric | bookbook.eu

Description

Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In "The Design Method, " you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. "The Design Method" will teach you a proven, repeatable process for solving visual communication problems.
In this book, you will learn: - Ways to conduct research and gain insight into your clients' situations- A process for establishing strategies and plans for your projects- How to develop a cohesive concept and visual direction for each client/job- An iterative approach to prototype, test, refine, and produce effective design- Techniques for presenting and documenting creative work- Tips for making your design studio operate efficiently and consistently