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- Author: Julia Weis
- Publisher: GRIN Verlag
- Year: 2017
- Pages: 115
- ISBN: 9783668555785
- ISBN-10: 3668555788
- ISBN-13: 9783668555785
- Format: PDF
- Language: English
Credibility and perception of green branding in destinations. A case study of Switzerland (e-book) (used book) | bookbook.eu
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Description
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
- Author: Julia Weis
- Publisher: GRIN Verlag
- Year: 2017
- Pages: 115
- ISBN: 9783668555785
- ISBN-10: 3668555788
- ISBN-13: 9783668555785
- Format: PDF
- Language: English English
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
Reviews