Consumer Well-Being. On its Importance, Vulnerability and Responsibility (e-book) (used book) | bookbook.eu

Description

Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Manchester, language: English, abstract: This essay focuses on the increasingly important role of the consumers for their own well-being, as certain consumer behaviours tend to assist and increase their own well-being. The essay will discuss to what extent the consumers should be responsible for their own well-being in the context of family, debt and food. After that it will consider consumer vulnerability and its implications for the consumer's responsibility. The research is based on secondary data from books, newspapers, journals and websites. Consumption is a main activity of being a part of the society. Every day consumers interact within the marketplace. In this context it is important to think about the consumer's well-being. This well-being is fundamental in every marketing context but comes along with various challenges. In fact, it is critical to identify the responsible parties.