41,29 €
Celebrity Culture and the Entertainment Industry in Asia
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Celebrity Culture and the Entertainment Industry in Asia
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41,29 €
Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media.
Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam,…
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- Publisher: Intellect Books Ltd
- Year: 2017
- Pages: 202
- ISBN: 9781783208098
- ISBN-10: 1783208090
- ISBN-13: 9781783208098
- Format: ePub
- Language: English
Celebrity Culture and the Entertainment Industry in Asia (e-book) (used book) | bookbook.eu
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Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media.
Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak provide insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan.
Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak provide insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan.
- Publisher: Intellect Books Ltd
- Year: 2017
- Pages: 202
- ISBN: 9781783208098
- ISBN-10: 1783208090
- ISBN-13: 9781783208098
- Format: ePub
- Language: English English
Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media.
Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak provide insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan.
Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak provide insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan.
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