104,79 €
Building Brand Value the Playboy Way
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Building Brand Value the Playboy Way
El. knyga:
104,79 €
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.aIt's the story of brand building, brand value, brand longevity and the ultimate brand champion."
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- Author: S. Gunelius
- Publisher: Springer-Verlag GmbH
- Year: 2014
- Pages: 209
- ISBN: 9780230239586
- ISBN-10: 0230239587
- ISBN-13: 9780230239586
- Format: PDF
- Language: English
Reviews
Description
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.aIt's the story of brand building, brand value, brand longevity and the ultimate brand champion."
- Author: S. Gunelius
- Publisher: Springer-Verlag GmbH
- Year: 2014
- Pages: 209
- ISBN: 9780230239586
- ISBN-10: 0230239587
- ISBN-13: 9780230239586
- Format: PDF
- Language: English English
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.aIt's the story of brand building, brand value, brand longevity and the ultimate brand champion."
Reviews