169,79 €
Building Brand Authenticity
Building Brand Authenticity
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Building Brand Authenticity
Building Brand Authenticity
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169,79 €
The projection of authenticity isaone of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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The projection of authenticity isaone of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
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  • Author: M. Beverland
  • Publisher:
  • Year: 2014
  • Pages: 234
  • ISBN: 9780230250802
  • ISBN-10: 0230250807
  • ISBN-13: 9780230250802
  • Format: PDF
  • Language: English English


The projection of authenticity isaone of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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