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- Author: Roberto Niesing
- Publisher: GRIN Verlag
- Year: 2008
- Pages: 20
- ISBN: 9783638069502
- ISBN-10: 3638069508
- ISBN-13: 9783638069502
- Format: PDF
- Language: English
Analysing Thorntons based on different strategic models (e-book) (used book) | bookbook.eu
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Description
Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, 29 entries in the bibliography, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter) ; - Bowman's competitive strategy options (Bowman); - PEST / STEP analysis; - 'Five Forces' model; - Resource Audit; - Value Chain analysis
- Author: Roberto Niesing
- Publisher: GRIN Verlag
- Year: 2008
- Pages: 20
- ISBN: 9783638069502
- ISBN-10: 3638069508
- ISBN-13: 9783638069502
- Format: PDF
- Language: English English
Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, 29 entries in the bibliography, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter) ; - Bowman's competitive strategy options (Bowman); - PEST / STEP analysis; - 'Five Forces' model; - Resource Audit; - Value Chain analysis
Reviews