80,49 €
Advertising
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Advertising
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80,49 €
This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
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- Author: Chris Fill, Graham Hughes, Scott De Francesco
- Publisher: Pearson HigherEducation
- Year: 2013
- Pages: 416
- ISBN: 9780273760917
- ISBN-10: 0273760912
- ISBN-13: 9780273760917
- Format: PDF
- Language: English
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Description
This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
- Author: Chris Fill, Graham Hughes, Scott De Francesco
- Publisher: Pearson HigherEducation
- Year: 2013
- Pages: 416
- ISBN: 9780273760917
- ISBN-10: 0273760912
- ISBN-13: 9780273760917
- Format: PDF
- Language: English English
This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
Reviews