- Sold out
/https://libri-media.knygos-static.lt/b2f785ca-e2c7-4c62-92a4-c5284a51d77b/5)
- Author: Johannes Walder
- Publisher: GRIN Verlag
- Year: 2013
- Pages: 10
- ISBN: 9783656404811
- ISBN-10: 365640481X
- ISBN-13: 9783656404811
- Format: PDF
- Language: English
A strategic analysis of Scandinavian airlines (SAS) (e-book) (used book) | bookbook.eu
Reviews
Description
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.
- Author: Johannes Walder
- Publisher: GRIN Verlag
- Year: 2013
- Pages: 10
- ISBN: 9783656404811
- ISBN-10: 365640481X
- ISBN-13: 9783656404811
- Format: PDF
- Language: English English
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.
Reviews