57,09 €
A Practical Introduction to Mixed Methods for Business and Management
A Practical Introduction to Mixed Methods for Business and Management
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A Practical Introduction to Mixed Methods for Business and Management
A Practical Introduction to Mixed Methods for Business and Management
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57,09 €
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed metho…
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  • Publisher:
  • Year: 2018
  • Pages: 136
  • ISBN: 9781526462923
  • ISBN-10: 1526462923
  • ISBN-13: 9781526462923
  • Format: PDF
  • Language: English

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Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.

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  • Author: Pat Bazeley
  • Publisher:
  • Year: 2018
  • Pages: 136
  • ISBN: 9781526462923
  • ISBN-10: 1526462923
  • ISBN-13: 9781526462923
  • Format: PDF
  • Language: English English

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.

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