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- Author: Edwin Gnanadhas
- Publisher: DISCOVERY PUBLISHING HOUSE PVT LTD
- ISBN-10: 8183567479
- ISBN-13: 9788183567473
- Format: 15.2 x 22.9 x 1.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Consumer's attitude towards spending, saving and choosing the brands and stores and the purchase of products have been moulded by the family environment they grow up in. Thus marketers need to understand the nature of the family's influence on its members and the way in which purchase decisions are made by members so that they can effectively program their marketing mix.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.00:10:42
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Edwin Gnanadhas
- Publisher: DISCOVERY PUBLISHING HOUSE PVT LTD
- ISBN-10: 8183567479
- ISBN-13: 9788183567473
- Format: 15.2 x 22.9 x 1.3 cm, hardcover
- Language: English English
Consumer's attitude towards spending, saving and choosing the brands and stores and the purchase of products have been moulded by the family environment they grow up in. Thus marketers need to understand the nature of the family's influence on its members and the way in which purchase decisions are made by members so that they can effectively program their marketing mix.
Reviews