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- Author: Philip Kotler
- Publisher: Palgrave Macmillan
- ISBN-10: 0230343430
- ISBN-13: 9780230343436
- Format: 16.3 x 23.4 x 2.3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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- Author: Philip Kotler
- Publisher: Palgrave Macmillan
- ISBN-10: 0230343430
- ISBN-13: 9780230343436
- Format: 16.3 x 23.4 x 2.3 cm, kieti viršeliai
- Language: English English
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Reviews