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- Author: Foued Cheriet
- Publisher: Wiley-ISTE
- ISBN-10: 1786305283
- ISBN-13: 9781786305282
- Format: 15.6 x 23.4 x 1.8 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry (e-book) (used book) | bookbook.eu
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Description
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
EXTRA 10 % discount with code: EXTRA
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- Author: Foued Cheriet
- Publisher: Wiley-ISTE
- ISBN-10: 1786305283
- ISBN-13: 9781786305282
- Format: 15.6 x 23.4 x 1.8 cm, hardcover
- Language: English English
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
Reviews