236,33 €
262,59 €
-10% with code: EXTRA
Why People Buy
236,33 € 
- We will send in 10–14 business days.
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone invol…
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- Author: John O'Shaughnessy
- Publisher: Oxford University Press, USA
- ISBN-10: 0195040872
- ISBN-13: 9780195040876
- Format: 13.6 x 20.4 x 1.1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.EXTRA 10 % discount with code: EXTRA
236,33 €
262,59 €
We will send in 10–14 business days.
The promotion ends in 17d.12:53:29
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: John O'Shaughnessy
- Publisher: Oxford University Press, USA
- ISBN-10: 0195040872
- ISBN-13: 9780195040876
- Format: 13.6 x 20.4 x 1.1 cm, softcover
- Language: English English
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.
Reviews