38,60 €
42,89 €
-10% with code: EXTRA
Why Fonts Matter
38,60 € 
- We will send in 10–14 business days.
Take a look at the experiences and associations typeface evokes. Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, al…
42.89
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- Author: Sarah Hyndman
- Publisher: Gingko Press
- ISBN-10: 1584236310
- ISBN-13: 9781584236313
- Format: 18.8 x 21.8 x 1.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Take a look at the experiences and associations typeface evokes. Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities. Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.EXTRA 10 % discount with code: EXTRA
38,60 €
42,89 €
We will send in 10–14 business days.
The promotion ends in 22d.17:53:35
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Sarah Hyndman
- Publisher: Gingko Press
- ISBN-10: 1584236310
- ISBN-13: 9781584236313
- Format: 18.8 x 21.8 x 1.8 cm, minkšti viršeliai
- Language: English English
Take a look at the experiences and associations typeface evokes. Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities. Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.
Reviews