29,06 €
32,29 €
-10% with code: EXTRA
Why Fonts Matter
29,06 € 
- We will send in 10–14 business days.
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigg…
32.29
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- Author: Sarah Hyndman
- Publisher: Transworld Publ. Ltd UK
- Year: 2016
- Pages: 144
- ISBN-10: 0753557231
- ISBN-13: 9780753557235
- Format: 18.7 x 21.8 x 1.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.
This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
EXTRA 10 % discount with code: EXTRA
29,06 €
32,29 €
We will send in 10–14 business days.
The promotion ends in 23d.02:13:53
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Sarah Hyndman
- Publisher: Transworld Publ. Ltd UK
- Year: 2016
- Pages: 144
- ISBN-10: 0753557231
- ISBN-13: 9780753557235
- Format: 18.7 x 21.8 x 1.7 cm, minkšti viršeliai
- Language: English English
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?
This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.
This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.
This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
Reviews