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- Author: Steven Cody
- Publisher: McGraw-Hill Companies
- ISBN-10: 0071411038
- ISBN-13: 9780071411035
- Format: 15.2 x 23.1 x 1.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Combines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's pain.
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- Author: Steven Cody
- Publisher: McGraw-Hill Companies
- ISBN-10: 0071411038
- ISBN-13: 9780071411035
- Format: 15.2 x 23.1 x 1.2 cm, softcover
- Language: English English
Combines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's pain.
Reviews