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- Author: Paul Fornelli
- Publisher: Cognella Academic Publishing
- Year: 2018
- Pages: 364
- ISBN-10: 1516573072
- ISBN-13: 9781516573073
- Format: 20.3 x 25.4 x 2.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.
Section I provides students with an overview of the main stages of the digital media production process, discusses personn
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- Author: Paul Fornelli
- Publisher: Cognella Academic Publishing
- Year: 2018
- Pages: 364
- ISBN-10: 1516573072
- ISBN-13: 9781516573073
- Format: 20.3 x 25.4 x 2.1 cm, hardcover
- Language: English English
Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.
Section I provides students with an overview of the main stages of the digital media production process, discusses personn
Reviews