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- Author: Santiago Lopez
- Publisher: Vernon Art and Science
- Year: 2015
- Pages: 294
- ISBN-10: 1622730208
- ISBN-13: 9781622730209
- Format: 15.2 x 22.9 x 1.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently;
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.20:15:34
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Santiago Lopez
- Publisher: Vernon Art and Science
- Year: 2015
- Pages: 294
- ISBN-10: 1622730208
- ISBN-13: 9781622730209
- Format: 15.2 x 22.9 x 1.8 cm, kieti viršeliai
- Language: English English
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently;
Reviews