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- Author: Jannik Horsmann
- Publisher: VDM Verlag
- ISBN-10: 3639310608
- ISBN-13: 9783639310603
- Format: 15.2 x 22.9 x 0.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
User Acceptance of e-Commerce in the Tourism Industry (e-book) (used book) | bookbook.eu
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Description
This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.
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- Author: Jannik Horsmann
- Publisher: VDM Verlag
- ISBN-10: 3639310608
- ISBN-13: 9783639310603
- Format: 15.2 x 22.9 x 0.4 cm, softcover
- Language: English English
This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.
Reviews