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- Author: Alexander Gutzmer
- Publisher: Springer
- Year: 2016
- Pages: 123
- ISBN-10: 331937074X
- ISBN-13: 9783319370743
- Format: 15.6 x 23.4 x 0.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls "urban innovation networks." After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
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- Author: Alexander Gutzmer
- Publisher: Springer
- Year: 2016
- Pages: 123
- ISBN-10: 331937074X
- ISBN-13: 9783319370743
- Format: 15.6 x 23.4 x 0.7 cm, minkšti viršeliai
- Language: English English
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls "urban innovation networks." After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
Reviews